IbiboGroup Acquires Online Bus Tracking And Analytics Startup YourBus In India

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YourBus.in is a major Indian online bus tracking and analytics platform that has been acquired by the Indian E-commerce Company, ibibo Group. YourBus provides live bus tracking with its web and mobile platform to its users. Ibibo Group is India’s fastest growing E-commerce company and has a joint venture with South African media giant Naspers and Chinese Investor firm Tencent.

Ibibo Group recently acquired one of the best online bus ticketing platforms in India; RedBus.in for a reported $100 Million which makes it one of the biggest acquisitions by the company. This acquisition comes within a span of less than a year since they took over redBus.  The Gurgaon based E-commerce conglomerate, ibibo Group will Integrate YourBus with its existing travel sites; Goibibo.com and RedBus.in

The Bus Passenger

Bengaluru based YourBus online bus ticketing platform was founded by Rajesh Mallipeddi, a BITS Pilani Alumni in 2011 and until its recent acquisition was owned and operated by Lucid Softlabs. The website is a GPS based web and mobile site that provides real time information on the location of a bus. The entire YourBus team will be absorbed into the RedBus team as part of this acquisition. Ibibo Group has already integrated YourBus with RedBus’ mobile and web applications and they are able to track more than 200 buses already.

“Our key motivation to acquire YourBus is to enhance passenger experience at RedBus.in and Goibibo.com, whilst at the same time providing additional technologies and analytics to the bus operators so as to increase their efficiencies in the marketplace,” said Ashish Kashyap, Group Chief Executive, ibibo Group.

“We believe we can potentially take Live Bus Tracking to every bus in India and make it a de-facto feature to all bus passengers and operators. We will be able to leverage the bigger support/network of RedBus to achieve this,” said Rajesh Mallipeddi, Chief Executive Officer, YourBus.

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